Volume 1 Issue 1
Effectiveness of affiliate marketing on instagram for young people
Abstract: The increasing use and effectiveness of social media influencers in marketing have intrigued
both academic scholars and industry professionals. With the growing number of active userson Instagram, businesses are adopting this platform as a means to reach out to their customers and build lasting relationships. This study aims to investigate the impact of Instagram
marketing on customer relationship management (CRM) in businesses. The findings of this study suggest that Instagram marketing can have a significant impact on CRM, as it provides businesses with a platform to engage with customers and build relationships. Instagram marketing allows businesses to showcase their products and services in a visually appealing
manner. Instagram marketing can have a positive impact on CRM in businesses by providing a platform for real-time customer engagement, personalization, and brand awareness. Overall, this study highlights the significance of Instagram as a tool for businesses.
Keywords:Instagram Marketing Activities; Brand Image; Brand Awareness Brand; Perceived Quality;
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Consumers’ shift towards sustainable behaviors : use of Minimalism concepts
Abstract
Minimalism is a strategy that has the potential to strengthen customers’ transition towards more environmentally responsible behaviours, and it also has the added benefit of enhancing emotional well-being. Desire to adopt a minimalist lifestyle. This enables us to understand
the natural values and socio-psychological components that influence the choice to choose a minimalist lifestyle better. Accomplished via the use of a partial least squares path modelling
approach. The findings reveal that all of the linkages that were evaluated had beneficial effects. Surprisingly, we also discover a positive influence for egoistic values, which suggests that there is a need for further study exploring the relationship between minimalism and sustainability in India that is cross-cultural.
Keyword; consumers’ shift; Measurement; Inner Model; TPB Dimensions;
Role of WhatsApp chatbots in e-commerce
Abstract
It was necessary to create an educational chatbot that could able to answer the people query about any particular domain. The goal of this study is to investigate the possibility of developing a chatbot that can be used for instructional purposes in educational field by using artificial intelligence. Through the use of a question-and-answer structure, the chatbot is able to give users who are looking for information with communication that is reminiscent of human interaction. It is possible that the user, who is often anxious, will not be able to precisely identify the query at times. These features need to be updated and improved on a regular basis in order to give fresh contents and features. According to the findings, it is possible to develop an educational chatbot via the use of artificial intelligence. It is essential to test and evaluate the functioning of the chatbot.
Keywords: artificial intelligence; machine learning; natural language processing; chatbot; radiotherapy; Internet of Things; healthcare
Exploring the affiliate marketing model’s impact on consumer behaviour using fuzzy logic implications for virtual markerters
Abstract
Fuzzy marketing takes into account the extent to which a client belongs to certain groups, and as a result, it enables customers to be targeted with communications that emotionally engage
them. We conducted a thorough literature study using bibliometric analysis to analyse a sample of 96 articles from the SCOPUS database. Our goal was to identify research activity on this subject up to December 2022. The purpose of this endeavour was to get a more indepth understanding of the significance of fuzzy logic in the context of marketing strategy. For the purpose of providing assistance to marketing experts, it was successful in creating a relationship between fuzzy logic and marketing. As an example, the findings indicate that the use of strategies such as fuzzy marketing or the fuzzy marketing mix model improves the organization’s capacity to strengthen client connections, profitability, and marketing performance.
Keywords: fuzzy logic; fuzzy marketing; marketing strategy; consumer behavior
Social Media Marketing Efforts in Retaining Sustainable Online Consumers
Abstract
The purpose of this study is to evaluate the influence that social media marketing activities (SMMa) have on brand loyalty, both directly and indirectly, with the variables of community participation and lovemark being used as mediators. A number of ideas, such as the lovemark theory, the engagement theory, and the brand equity theory, were used in the process of developing a research model. Consequently, the purpose of this study is to evaluate the influence that social media marketing, community participation, and lovemark have on brand loyalty. Data was obtained from 464 female participants who are following luxury fashion labels on key social networking sites such as Facebook, Instagram, Snapchat, and Twitter. According to the findings obtained via the use of PLS, SMMa has a good impact on both
lovemark and community participation. In addition, we discover that there are favourable connections between lovemark, community participation, and brand loyalty respectively.
Keywords; sustainable marketing; green marketing; social media; natural language processing (NLP); artificial intelligence (AI); latent semantic analysis (LSA); KNIME (Konstanz information miner)
Effectiveness of social media influencers and their impact on customers’ attitudes and buying intention
Abstract
People are using social media more often now than ever before, which has allowed them to access a wealth of information from many different sources. These days, social media influencers may have meaningful conversations with their followers because to unprecedented technological breakthroughs. There is no denying that these interactions have influenced young people’s decisions, attitudes, and behaviors in one way or another. This research makes a contribution to the existing body of psychological literature by putting up a novel strategy for the construction of collective cognitive maps. More specifically, the purpose of this study is to make an effort to determine the mental models that teenagers have by using cognitive approaches. It is evident from the statistics that the influencers’ distinctive qualities are connected to one another. The consequence of this is that the specific characteristics of the influencer are reinforced to the conduct of the adolescents.
Keywords; Social Media Influencers; Homophily; Credibility; Expertise; Trustworthiness;